OUR SUSTAINABILITY JOURNEY
Protecting our planet and the future of play
We take sustainability seriously and are committed to building a brighter, greener future through thoughtful design, ethical craftsmanship, and environmentally responsible practices.
Sustainably sourced materials
We only use FSC®-certified wood to ensure every toy we make supports forest conservation and biodiversity.
By using woods like beechwood, birchwood and repurposed rubberwood, we ensure that sustainable and ethical forest management practices are upheld.
Ethical Manufacturing
Our trusted partners share our family values and are experts in ethical manufacturing. Together, we invest in our people, our community and our planet.
- They provide safe, supportive working environments
- Offer fair wages and respect for skilled artisans
- Ensure sustainable practices are applied at every stage of the manufacturing process
Plastic Free Packaging
Our toys are presented in 100% plastic free packaging that is fully recyclable.
They are carefully wrapped in protective paper with natural clay moisture packs, replacing the need for single-use plastics.
Many toys come with cut-out play features on the box, to encourage creative reuse and add extra play value.
Reforestation and Conservation
We’re proud to invest in both reforestation and conservation initiatives. Over the past five years, we have planted 524 trees and supported the restoration of 15 hectares of land, together helping to remove an estimated 500 tonnes of CO₂ from the atmosphere.
The impact of these efforts will continue to grow over time as ecosystems mature, creating a positive legacy for the next generation.
Powered by the Sun
We’ve invested in solar-powered manufacturing across our production process. By investing in renewable energy, we have reduced our carbon footprint and reflects our ongoing investment in sustainable, energy-efficient practices.
As we expand solar integration, we continue to explore greener production technologies that align with our long-term environmental goals.
Our Sustainability Commitments
- 100% FSC®-certified wood across all collections
- Plastic-free, recyclable, and play-integrated packaging
- Continued conservation and reforestation partnerships
- Ethical, transparent manufacturing partnerships
- Investment in solar-powered production
- Goal: Fully plastic-free product line by 2035
Many of our collections are now 100% plastic-free, and we continue to push boundaries with sustainable innovations. Our goal is clear: to become a fully plastic-free toy company by 2035. We're proud to be leading the charge toward a cleaner planet for future generations.
CERTIFIED MEMBERS
Share and get 15% off!
Simply share this product on one of the following social networks and you will unlock 15% off!